Placedise — Story of a failed Startup. — In 2014, I founded my startup Placedise. It failed as a business, but came with crazy adventures. This is a quite long article, but provides you with the whole story. A slightly shorter version has been published before via “Entrepreneur’s Handbook”. What to expect Be prepared to learn a lot about doing the…

Placedise — story of a failed startup — In 2014, I founded my startup Placedise. It failed as a business but came with crazy adventures. What to expect Be prepared to learn a lot about doing the right things but still not getting to good product-market-fit. Experience the hard founders-without-rich-parents story. No sugar-coating, just the brutal truth. A story spiced up…

Welcome to my PHP Microsite Boilerplate! — Around 1.5 years ago, I built a boilerplate to enable developers, creating microsites with PHP from scratch in a very short time, while making no compromises regarding performance (Lighthouse score of 100, baby 😎), security, and SEO (see the original story here). Since then, a lot of updates and upgrades…

TLDR; I’ve created a simple and free JavaScript snippet, which generates beautiful add-to-calendar buttons — and can be operated by basically anybody.

I most recently took the challenge to design and build a new website for Bitrock Digital Partners. Besides a lot of product marketing, sales, and user flow requirements, it should be lightspeed fast, not require a lot of maintenance, still be secure as a fortress, and still easily editable and…

Optimizing digital product design with real-world observations — When you build digital products, you usually make a lot of assumptions about the people using it. Often, those assumptions turn out to not work the way you thought of; and it is even harder to uncover why this is the case. …

Some time ago, I have written about predictive analytics, which describes, among other things, the essential idea behind my previous startup Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free…

In this post I want to show five important principles that are relevant to a proper performance and success measurement of product placement — from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong…