Explicit consumer behavior and Product Placement

Photo by Jacek Dylag on Unsplash

In this post, I want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.

Explicit memory — the background

The concept of explicit memory is based on the idea that people are able to consciously remember information of the past (Herrmann, Valais, and Kacha 2011)…

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Jens Kuerschner

Jens Kuerschner

Tech Founder, Leader, End-to-End Product/Program Manager, Full-Stack Developer, Marketing and Digitalization expert. 🚀 https://jenskuerschner.de