Explicit consumer behavior and Product Placement

Photo by Jacek Dylag on Unsplash

In this post, I want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.

Explicit memory — the background

The concept of explicit memory is based on the idea that people are able to consciously remember information of the past (Herrmann, Valais, and Kacha 2011)…