Explicit consumer behavior and Product Placement

In this post, I want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.

Explicit memory — the background

The concept of explicit memory is based on the idea that people are able to consciously remember information of the past (Herrmann, Valais, and Kacha 2011)…

Tech Founder, Leader, End-to-End Product/Program Manager, Full-Stack Developer, Marketing and Digitalization expert. 🚀 https://jenskuerschner.de

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Jens Kuerschner

Jens Kuerschner

Tech Founder, Leader, End-to-End Product/Program Manager, Full-Stack Developer, Marketing and Digitalization expert. 🚀 https://jenskuerschner.de

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