Implicit consumer behavior and Product Placement

Photo by Dollar Gill on Unsplash

In this post, I want to provide you more (scientific) details on how consumer behavior is linked to the implicit memory of Product Placement.

Implicit memory — the background

What exactly the implicit memory is, was very controversial in the past (Richardson Klavehn and Bjork 1988, Schacter 1987). Basically it was discussed, whether…