Kill the CMO + CPO

This is the third and final part of a series of articles, which deal with a great misunderstanding of organizational structures within modern, tech focused startup companies.

Long story short: You do not need a CPO AND a CMO role!
In most cases, you can and should get rid of one of them — simply because of cost and efficiency.

First, my other two articles summarized.

1. Why a modern CMO needs to be a Social Tech Guy (click to read).
   Being a tech Chief Marketing Officer (CMO) may never be about advertising only! It is about helping to develop a product that perfectly fits the respective market and tell people about it. This is Marketing, when you look at its definition (ever heard of the 4P?). Communication (and even more advertising) is only a small part of it.
   In the article, I state that most companies forgot about this and that this is the reason why the role could be replaced by a Chief Product Officer (CPO).
   Think about it!
   Doing user interviews, developing product requirements, developing a product roadmap, setting pricing strategies — this is part of a CMO’s job profile, but is nowadays often associated with the product area.
2. Why a good Product Manager needs to know Code (click to read).
   Being a Rockstar Product Manager always includes to know code.
   Why? Because if you want to…