Performance Marketing. You are doing it wrong.

Spoiler Alert: Most companies are looking at Performance Marketing from the wrong angle or with very limited understanding.

Why Companies use Performance Marketing

Measurement and ROI.

Customer Touch Point.


It’s digital.

Advertising — the 3 big Games

Retaining existing customers.

Photo by Lane Jackman on Unsplash

Staying at the top of mind.

Photo by Victoriano Izquierdo on Unsplash

Attracting new people.

Photo by David Everett Strickler on Unsplash

So, what’s wrong?


Tech Founder, Leader, End-to-End Product Manager, Full-Stack Developer, Marketing and Digitalization expert. 🚀

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store