The 4 major Learnings from my B2B Marketing Research Startup
5 min readApr 23, 2022
In 2014, we tested the first version of our market research software Placedise with many potential clients and partners. There were many interesting insights and also new discoveries, which pushed us to some pivoting and the next version.
However, those very early learning were quite special and could help others — especially within the market research industry.
