The new old Holy Grail of Marketing Targeting

Photo by Artur Matosyan on Unsplash

With new EU regulations, especially the GDPR, targeting and tracking users became extremely difficult. Every company, which I have talked to in the recent years and which claims it is still working, is basically actively breaking the law.

Starting with the EU, this is already spreading across other democratic countries, like even the US with the CCPA (sample source).