Why a modern CMO needs to be a Social Tech Guy.

The CMO is said to be the guy, who handles advertising.
This stereotype becomes a huge burden for many that try to really deliver, what is behind this job description in 2019.

Many articles and studies in the last years pointed out, how the role of the Chief Marketing Officer changed, while he/she often still struggles within an organization. Ad spendings are usually the first costs to be cut and what the hell is a CMO doing anyway?!

I want to base the next part on two McKinsey papers.
One older from 2014 (The Rebirth of the CMO) and one from June 2019 (Marketing’s moment is now: The C-suite partnership to deliver on growth). You can find a huge load more of similar findings everywhere on the web and as long as you stick to the serios ones, they are telling pretty much the same story.

The Definition of Marketing

Marketing in its core is only barely about advertising, but more about product management, product and corporate strategy, as well as eliminating competition by pulling the right strings, based on data analytics and statistics.

Fortunately, those are skills, which are teached at every good university with a major in Marketing.
Unfortunately, only a few students fully understand this…