Why a modern CMO needs to be a Social Tech Guy.
5 min readSep 15, 2019
The CMO is said to be the guy, who handles advertising.
This stereotype becomes a huge burden for many that try to really deliver, what is behind this job description in 2019.
Many articles and studies in the last years pointed out, how the role of the Chief Marketing Officer changed, while he/she often still struggles within an organization. Ad spendings…