Photo by toine G on Unsplash

I most recently took the challenge to design and build a new website for Bitrock Digital Partners.

Besides a lot of product marketing, sales, and user flow requirements, it should be lightspeed fast, not require a lot of maintenance, still be secure as a fortress, and still easily editable and…

Optimizing digital product design with real-world observations

People waiting outside of a restaurant.
Photo by Roman Arkhipov on Unsplash

When you build digital products, you usually make a lot of assumptions about the people using it.

Often, those assumptions turn out to not work the way you thought of; and it is even harder to uncover why this is the case. …

Some time ago, I have written about predictive analytics, which describes, among other things, the essential idea behind my previous startup Placedise.

A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free…

In this post I want to show five important principles that are relevant to a proper performance and success measurement of product placement — from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong…

My story of becoming a rockstar PM

When I was 12 years old, I started to write code. This never stopped and I went from my first 100% self-made 3D First-Person-Shooter (without any “engine” or “toolkit”!) to web development to building my own AI and ML (when those things were no over-used bullshit-bingo-buzzwords yet).

In between, I…

It’s not time for a “2-Weeks-Sprint Jira Hero”!

Photo by Zach Kadolph on Unsplash

Do you remember the times, when a janitor was just a janitor?
Well, those times are long gone. Nowadays the same person is called a “senior large-scale facility manager” — or something like this.

The same happens to digital product roles and this is a huge problem.

Maybe this is…

Photo by Artem Maltsev on Unsplash

You work with Performance Marketing at a brand?
(This is usually not for agencies.)
Welcome to a short online targeting fact check.

This is a “spin-off” of my articles:

Myth 1

It is a new way to magically identify a specific person and his/her wishes.

What you can do with cookies…

This is for corporate managers or consultants, who plan to develop some software with an external team (means via an agency).

Photo by 贝莉儿 DANIST on Unsplash

First, agile does not mean fast!!

It often is, but there are also cases where it is not (e.g. if you have a lot of change requests). …

Over the last years, many companies claimed that Performance Marketing does not work for them. Why? They stopped their campaigns and somehow nothing changed with regards to revenue or at least profit.

Most of them were strong brands like eBay (2013), Adidas (2019), or Procter&Gamble (2018).

It is quite clear…

Photo by Startaê Team on Unsplash

Most managers are familiar with the traditional “make or buy” decision. With digital projects, it is not that simple

Whenever you start to build a new digital project, no matter if is a simple website or a complex enterprise application, you face the following major question:

Should we buy and…

Jens Kuerschner

Tech Founder, Leader, End-to-End Product/Program Manager, Full-Stack Developer, Marketing and Digitalization expert. 🚀

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